General Questions
Buyer Questions | Seller Questions
What is Lead Media Partners?
Lead Media Partners helps lead buyers and sellers maximize the profitability of their respective lead programs. We do this by helping lead buyers and sellers focus their efforts on their most valuable opportunities. Our proprietary lead performance tracking technology and corresponding ROI optimization algorithms route buyers and sellers to their most profitable opportunities automatically!
What information does LMP collect from buyers and sellers?
LMP uses buyer provided data to track the events leading up to and including the generation of the lead itself. We then monitor the results buyers achieve with individual leads.
How does LMP use the data it collects from buyers and sellers?
We analyze data from sellers' lead generation channels and the results achieved by lead buyers to determine which lead generation channels and lead buyer opportunities have the highest likelihood of maximum ROI for both parties. We then communicate this information back to buyers and sellers in real-time so that they can tailor their buying and selling in favor of maximum profitability.
Buyer Questions
General Questions | Seller Questions
How does LMP protect buyers from wasting money on leads that don't convert?
LMP facilitates true alignment between the interests of buyers and sellers in order to provide clear incentives for sellers to make every effort to deliver the quality you need. Secondly, LMP helps you monitor your results very closely and provides you with detailed success projections based on both historical and current trends within your lead vendor channels so that you can very quickly identify unproductive lead channels before you waste a lot of money on the leads.
How does LMP help buyers identify the best lead sellers (sources)?
LMP technology empowers you to provide clear incentives for quality (and disincentives for lack of quality) such that lead sellers that don't have a reasonable chance of delivering what you need won't want to engage with you since doing so will likely not result in compelling financial gain for them. In short, your lead sources will self select in response to the clear performance incentives that LMP facilitates.
How do I integrate cost-per-sale incentives into my current cost-per-lead strategy?
LMP's lead buying platform supports both cost-per-lead and cost-per-sale models and includes the tracking and reporting you need to easily manage a cost-per-sale (performance) lead program.
Seller Questions
General Questions | Buyer Questions
How does payment work?
As a seller in the LMP marketplace, you will typically not encounter per lead price caps. This means high payouts for leads that convert well and low payouts for leads that don't convert well for buyers. We help you identify the lead buyers that have the highest likelihood of converting your leads so that you can maximize the profitability of your lead generation efforts.
How do sellers identify their best buyer opportunities?
Our purpose is to help you get the most value for your leads by routing them to the buyers that value you them the most (the buyers that have the highest likelihood of converting your leads). We continuously monitor and analyze the results the various buyers generate with your leads (and leads similar to yours) so that we can accurately rank your available buyer opportunities.
How does LMP make sure that buyers report results accurately?
Buyers who underreport results will only hurt themselves by doing so, because underreporting sales will make the incentives they offer less compelling to sellers. If the buyer's incentives aren't compelling relative to his competitors offers, very few if any sellers will be interested in engaging with him. This inherent disincentive for underreporting is a powerful tool, even more powerful than the strict LMP buyer policies and underreporting penalties that we have in place.
