Brain Food

The brain crunches 100+ factors including demographics, online behavior and enroll data to find the best school for each user. Here is just a sampling of the kind of data we feed the brain to make the best decisions:

User Demographics

  • Age
  • Gender
  • Zip/State
  • Census Region
  • IP Address
  • College Cred.
  • College GPA
  • US Citizen
  • HS Grad Date
  • Edu Level
  • Employed
  • Military Affil.

Online Behavior

  • Referring URL
  • Provider
  • Campaign
  • Ad Source
  • Browser
  • OS Version
  • Page Views
  • Article Views
  • Study Area
  • School Count
  • Visit Length
  • Landing Page

School Feedback

  • Appoint. Data
  • Enroll Data
  • CPL Targets
  • CPE Targets
  • Lead Budgets
  • Dupe Records
  • Expiry Period
  • Zipcode Reqs.