Predictive Technology
How do we attract the right visitors, and lead them to the right schools? We draw our visitors in with compelling ads, relevant copy, and landing pages optimized for conversion.
Unique Ads
In an landscape of dancing Obama ads and win a free iPod gimmicks, it’s tough to compete for attention. Sending the right message is critical not only for attracting the right people, but also for presenting our schools in a professional light. Our ads always stand out from the competition.
Relevant Copy
We take careful steps to make sure our visitors find what they expect to find. No surprises, no incentivized offers, but informative, persuasive and simple pages to each user down the right path.
The Many Faces of Degree Search
We continually optimize our processes for better conversion, but our biggest gain in conversion comes from showing the right landing page to the right users. The brain sheds light on which pages convert best for search vs. email, social vs. career-driven, working males in the southeast or stay-at-home moms in the northwest. By tapping into which pages convert best, we maximize returns for our partners.
