By now, you’re familiar enough with Lead Media Partners to know that we pride ourselves on our lead prediction technology. What you might not know is that our sister company, LeadTune, helps create some of the magic. If you’re not familiar with LeadTune, I liken them to BASF: “we don’t make the products you buy, we make the products you buy better.” LeadTune isn’t a lead generation company, they make lead generators and lead buyers better by helping eliminate waste while boosting conversion. Last month, LeadTune reached an exciting agreement with EDU marketing veteran, Datamark, to bring its lead reject prevention technology to current and future Datamark clients. As strong proponents of LeadTune and the positive impact they’re making on the industry, we’re thrilled with the news.