Brain Matters

March Madness: Demystifying Basketball Picks & Justifying Them As “Work”


If you’re following college basketball this time of year and taking part in your company’s  [cough] fully-sanctioned [cough] NCAA tournament office challenge, congratulations – as of a week ago, you now know what it feels like to have your heart ripped completely out of your chest.  I sympathize.  But go easy on yourself – take solace in knowing that most of the nation … More

What’s New? Seriously, what’s new?


What’s new in our industry? It seems that all too often the supposed new innovations we hear about at LeadsCon, APSCU or other conferences are just new attempts at polishing an old CPL model. Please don’t get me wrong, we are big proponents of doing what we do more efficiently, but that’s not new… we’ve been doing it for years. The traditional CPL … More

Higher CPLs in the Forecast?


Are schools’ internal online marketing efforts creating higher CPLs and more competition?  If so, expect increased costs in the forecast. We are seeing a continuing trend of more institutions bringing their marketing efforts in-house… no doubt due to the continuing concerns about compliance and transparency in the industry. This trend has had the unfortunate effect of creating more competition in the marketplace and … More

Meet us at LeadsCon


Will you or members of your company be attending LeadsCon in Las Vegas later this month? If so, we’d love to meet with you! This time around, in lieu of exhibiting, Lead Media Partners has reserved a private meeting room at the Mirage in the corridor leading from the hotel to the Special Events Center (see map below). We’re eager to sit down … More

Quotes on a Diet: The Lighter Side of Thanksgiving


Don’t kid yourself – November is only half-over and you’re already thinking ahead to the long weekend made possible by the Thanksgiving holiday.  While you sit at your desk daydreaming of turkey, pie, family, football and gravy (yes, gravy – it’s worthy of its own category), I thought I’d help curb the disappointment of having to wait another week by sharing a collection … More

14 Things for Which I Am Thankful


While thinking of what I wanted to share with you this month, I kept coming back to how glad I am to be doing what I’m doing, where I’m doing it, and how I’m doing it.  I have been living and breathing online lead gen for over a decade and couldn’t imagine being anywhere else but here today.  There is a lot of … More

What is your Quan Per Lead (QPL)?


I’m hoping that you’ll recall from my last article my reference to the 1996 classic movie, Jerry Maguire (hard to believe it was that long ago).  Sticking with that theme, I want to ask you what your “Quan Per Lead” is.  Maybe you’re unfamiliar with the term “Quan?”  In Jerry Maguire, Tom Cruise plays a sports agent to the seemingly arrogant and out-of-touch … More

Call Center-Generated Leads – Survey Results


At a time when marketing practices are being unprecedentedly scrutinized by EDU lead buyers in an effort to meet the regulatory demands set forth by the United States Department of Education, Lead Media Partners issued a nine-question survey to over twenty representatives of both online and campus-based higher-education institutions (and their marketing agencies).  The survey focused exclusively on the use of call centers … More

Quitster: How Netflix Gave Itself a Massive Black Eye


Over the past few months, the nation’s relationship with Netflix has been more dramatic and tumultuous than a high school romance.  While Reed Hastings, Netflix’s CEO, rocked the previously smooth-sailing boat of entertainment, customers and shareholders threw a massive tantrum that eventually got results – a white flag from the Netflix and a return to [almost] normal. As the dust settles, the question … More